The 1, Thailand's number one leading digital lifestyle and loyalty platform under Central Group, is gearing forward to deliver the best experiences to customers in the Now Normal era. It has unveiled the latest version of “The 1 application” under the concept ‘Your Everyday Lifestyle App’, which brings Personalized Experience to the fore, truly matching users’ needs with Data Insight. It is packed with the latest content and features including The 1 Today, a source of unmissable content for every lifestyle, E-Payment powered by Dolfin Wallet, for seamless earn – redeem – pay experience, helps reduce the risk of contact in the era of Covid-19. The 1 Family brings together great information and special deals for children and modern families, and the advanced Palm Reading feature simply provides a monthly prediction of the future in just a few clicks. The app now has a revamped design of UX/UI to offer better user-friendly than before.

Mr. Kawin Tangudtaisak, Managing Director - The 1 Central Co., Ltd. commented, “To truly be the app for everyone to offer the best experience every day, the whole team are committed to continuously develop and update our The 1 app to serve our The 1 members as an individual. This latest upgrade gives priority to Personalized Experience using Data Insight, an area in which The 1 has always been a leader with great expertise. This enables us to offer lifestyle content and features specifically for each member. The newly introduced features have been developed to meet market demand and the needs of users in the Now Normal, with priority given to end-to-end digital experience and contactless payments.”

The latest version of The 1 application has been developed under the concept of ‘Your Everyday Lifestyle App’, which puts the needs of users and the changing global situation front and center. It is a total revamp of the UX/UI, features and content, for users with diverse needs to get the best experience on every occasion. Key changes include:

New! The 1 Today: A hub of unmissable content for every lifestyle updated daily by Thailand’s leading content creators team, paved the way by the recently launched delightful horoscope section. There is a huge variety of content for every lifestyle to create quality engagement with all users and be a useful guide for both shopping and other lifestyle activities. For instance, the ‘Top 10’ articles bring together best-selling products of the month to present popular products people love to buy at stores in Central Group. The ‘Tips & Tricks’ articles are a collection of easy techniques to make your everyday life more convenient.

New! The 1 Family: A source of information and special deals from Central Group and its leading partners, exclusively selected for children and modern families. It covers child development, health, edutainment, and a range of products and services offering the best match to the needs in each life stage, which the advanced Personalized Experience through Data Insight and AI processing is applied here.

New! E-Payment powered by Dolfin Wallet for The 1 members to earn - redeem - pay easily, with no glitches, from a button to scan payments on the home page. There is also an updated function for customers to choose redeeming points to make payment, instead of cash. The function supports contactless use which helps reduce the risk of Covid-19, with the assurance of Dolfin Wallet, one of the best E-wallets from Central Group.

New! Palm reading feature: A monthly look at your destiny in palmistry in just a few clicks, with cutting-edge Palm-scanning technology from Pulse by Prudential.

New! Modern design, better convenience on UX/UI The new look and menu layout have been revamped to highlight frequently-used functions to individual users. Due to the new and enticing content and features, the simple, modern, and easy-on-the-eyes ‘light mode’ display theme is introduced to enable users to spend more time on the app with ease. Universal navigation is designed in accordance with user flow, introducing the functions of search, feature menu, and bottom navigation to provide a better search experience and manage information more conveniently. Moreover, It is still packed with features close to the heart of The 1 members, including Point Transfer, Redeem & Check Point Balance, Spending Tracking, and a plethora of Rewards from Central group and its countless partners. For those who love to have fun, try ‘The 1 Mission’ to win special prizes every day.

Update / download the new version of The 1App NOW for a better experience every day. Available on the App Store, Play Store, and Huawei AppGallery, click >> https://go.the1.co.th/UohD/78f4c04