about the1

About The 1

The 1 is Thailand’s largest loyalty platform, with over 17 million members* or about 25% of the population of Thailand. It strives to be the ultimate lifestyle platform that understands its customers and caters to every lifestyle through The 1 business ecosystem with more than 1,000 partners and 20,000 service points.

(*As of 2019)

about-the1 business-partner
  • 2020
  • 2019
  • 2018
  • 2012
  • 2006
2020
Introduction of The 1 Exclusive.
2019
Introduction of The 1 Biz, the Business Intelligence Platform that provides comprehensive business solutions; from customer data and insights to generating engagement.
2018
The 1 Card was rebranded to 'The 1', Thailand's largest loyalty platform.
2012
The 1 Card extended our benefits for members to earn points and get discounts at international department stores including Rinascente in Italy and ILLUM in Denmark and Germany.
2006
Central Group established 'The 1 Card' loyalty program for member to earn and redeem points when shopping within Central Group.
2020
2019
2018
2012
2006

Introduction of The 1 Exclusive.

Central Group and Business Partners

The 1 connects every lifestyle through Central Group and partners

Central Group
about-the1 business-brand business-partner centralplaza
Partnerships
about-the1 business-brand dolfin
about-the1 business-brand grab
about-the1 business-brand credit-card
about-the1 business-brand firstchoice
about-the1 business-brand Caltex
about-the1 business-brand Pomelo
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Point Collection
Earn points from every purchase at Central Group and business partner.
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Point Redemption
Redeem points for cash coupon and discount for Central Group’s and our business partners’ products and services, such as food & beverage, hotel, movie & concert, beauty treatment, flight ticket and many more.
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Point Transfer
Transfer points to other The 1 members or transfer to our partner points (and vice versa) including credit card, hotel, gas station, airline and mobile network. This is to give our members a seamless shopping experience.
The 1 app - The 1 on the go
LEARN MORE ABOUT THE 1 APP
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Enjoy Rewards
Don't miss out various rewards you will like. And get more and more when complete The 1 Mission!
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Transfer Points
Transfer points to other members or transfer The 1 point to our partner point via the app
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Check Point Balance
Easily check your point balance and point history anywhere, anytime.
LEARN MORE ABOUT THE 1 APP
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Explore more privileges with
The 1 App
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