about the1

About The 1

The 1 is Thailand’s largest loyalty platform, with over 17 million members* or about 25% of the population of Thailand. It strives to be the ultimate lifestyle platform that understands its customers and caters to every lifestyle through The 1 business ecosystem with more than 1,000 partners and 20,000 service points.

(*As of 2019)

about-the1 business-partner
  • 2020
  • 2019
  • 2018
  • 2012
  • 2006
2020
Introduction of The 1 Exclusive.
2019
Introduction of The 1 Biz, the Business Intelligence Platform that provides comprehensive business solutions; from customer data and insights to generating engagement.
2018
The 1 Card was rebranded to 'The 1', Thailand's largest loyalty platform.
2012
The 1 Card extended our benefits for members to earn points and get discounts at international department stores including Rinascente in Italy and ILLUM in Denmark and Germany.
2006
Central Group established 'The 1 Card' loyalty program for member to earn and redeem points when shopping within Central Group.
2020
2019
2018
2012
2006

Introduction of The 1 Exclusive.

Central Group and Business Partners

The 1 connects every lifestyle through Central Group and partners

Central Group
about-the1 business-brand business-partner centralplaza
Partnerships
about-the1 business-brand dolfin
about-the1 business-brand grab
about-the1 business-brand credit-card
about-the1 business-brand firstchoice
about-the1 business-brand Caltex
about-the1 business-brand Pomelo
The 1 offers the best experience and privilege to membership
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Point Transfer
Transfer points to other The 1 members or transfer to our partner points (and vice versa) including credit card, hotel, gas station, airline and mobile network. This is to give our members a seamless shopping experience.
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Point Collection
Earn points from every purchase at Central Group and business partner.
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Point Redemption
Redeem points for cash coupon and discount for Central Group’s and our business partners’ products and services, such as food & beverage, hotel, movie & concert, beauty treatment, flight ticket and many more.
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Point Transfer
Transfer points to other The 1 members or transfer to our partner points (and vice versa) including credit card, hotel, gas station, airline and mobile network. This is to give our members a seamless shopping experience.
media channel
Point Collection
Earn points from every purchase at Central Group and business partner.
media channel
Point Collection
Earn points from every purchase at Central Group and business partner.
media channel
Point Redemption
Redeem points for cash coupon and discount for Central Group’s and our business partners’ products and services, such as food & beverage, hotel, movie & concert, beauty treatment, flight ticket and many more.
media channel
Point Transfer
Transfer points to other The 1 members or transfer to our partner points (and vice versa) including credit card, hotel, gas station, airline and mobile network. This is to give our members a seamless shopping experience.
Point Collection
Via The 1 application/ Phone number/ The 1 number/ National ID number
Central Group
Accumulation Rate
(Check more information at sales counter)
Every 25 Baht = 1 Point
Every 25 Baht = 1 Point
(Amount is not rounded down)
Every 50 Baht = 1 Point
Every EUR = 1 Point
Every DKK 7.5 = 1 Point
Point Redemption
Via The 1 application/ Customer services/ Participating counter services
Central Group
Accumulation Rate
(Check more information at counter services)
Redeem starting from 800 points = 100 baht
Point Collection
Via The 1 application/ Phone number/ The 1 number/ National ID number
Central Group
Accumulation Rate
(Check more information at sales counter)
Accumulation Rate
Every 25 Baht = 1 Point
Accumulation Rate
Every 25 Baht = 1 Point
(Amount is not rounded down)
Accumulation Rate
Every 50 Baht = 1 Point
Accumulation Rate
Every EUR = 1 Point
Accumulation Rate
Every DKK 7.5 = 1 Point
Point Redemption
Via The 1 application/ Customer services/ Participating counter services
Central Group
Accumulation Rate
Redeem starting from 800 points = 100 baht
The 1 app - The 1 on the go
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Check Point Balance
Easily check your point balance and point history anywhere, anytime.
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Enjoy Rewards
Don't miss out various rewards you will like. And get more and more when complete The 1 Mission!
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Transfer Points
Transfer points to other members or transfer The 1 point to our partner point via the app
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Check Point Balance
Easily check your point balance and point history anywhere, anytime.
media channel
Enjoy Rewards
Don't miss out various rewards you will like. And get more and more when complete The 1 Mission!
LEARN MORE ABOUT THE 1 APP
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Enjoy Rewards
Don't miss out various rewards you will like. And get more and more when complete The 1 Mission!
media channel
Transfer Points
Transfer points to other members or transfer The 1 point to our partner point via the app
media channel
Check Point Balance
Easily check your point balance and point history anywhere, anytime.
LEARN MORE ABOUT THE 1 APP
phone the1 app
Explore more privileges with
The 1 App
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download App Store
download Google Play
download HUAWEI AppGallery
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